For Smell: How Scent Can Make or Break the Sale
8 10 2007 
It’s no secret our emotions play a large part in the decision making process when it comes to buying a home. “What about my home would influence a buyer’s emotions when they enter?” This is what a seller should be asking weeks before they begin marketing their home. If you’re thinking about selling, take a whiff and you may find the answer.
The Smell of Money: Marketers Use Scent to Encourage Spending describes how of all the 5 senses, smell is thought to be the most closely linked to emotion. The post goes on to discuss how major corporations leverage the subtle tactic to encourage a sensory, emotional response and subsequent purchase of their products.
It can be akward for both a Realtor and seller when the topic of “this house has a smell” comes up. Truth is, every house has a smell, it’s usually either good or bad. When selling your home, know that scent is a catalyst for either a positive or negative first impression. Baking cookies before an open house or showing will only last for so long. My suggestion. Deep clean with a lemon scent.
I should point out I’ve never had a client decide to buy a particular house because it smelled nice, but I have seen contenders crossed off the list because they didn’t.
3 quick tips to make your home smell better and sell faster:
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Keep it clean (if you don’t have the time, call in the professionals).
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Remove pet odors (litter boxes, dog beds, pets…etc.).
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Replace the air filters (keep the house ventilated with fresh air).
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